Reaching a Mainstream Audience The idea of the project appeared during the first Ukrainian Media Challenge workshop program. Considering the actuality of short videos in modern media, we have decided to produce a series in this format using it as a great apologetic tool. Such format has a capability to reach the mainstream audience. The short funny stories are more effective in attracting attention than long lectures that are often accepted as religious propaganda. We try to help people understand that the evolution theory they were taught for many years is illogical and irrelevant in many aspects. Potential of 20 Million Viewers We hope that the cycle will inspire other Christian video production studios to use the short video format for the effective spread of the Good News. Simply Essentialhas the potential to reach more than 20 million viewers through the network of broadcasters working with GNPI-Ukraine.
* Amount raised reflects only what has been given online and may not represent all sources of giving for this project.** After a project has been fully funded, additional gifts will be used to address a similar project.
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